Audit first
What brings visitors stays. What doesn't gets merged into stronger pages, never just deleted.
Redesign & rebuild
Website relaunch, without losing your rankings
Your site did its job and now holds you back. We rebuild it on a modern stack, keep every URL that earns traffic, and hand it back faster, accessible and easier to update – with a plan, a checklist and a fixed price.
Zero broken links
A complete redirect map, metadata that moves with the content, the sitemap resubmitted on launch day.
A fixed price after the audit
Often cheaper than the original site: the content and the structure already exist.
When a relaunch is due – and how often
A relaunch is due when the site costs you customers: it loads slowly on a phone, it looks a generation older than your competitors, nobody dares to update the CMS any more, or it simply cannot do what the business now needs – a booking, a shop, a second language. It is not due just because a date passed. Most company sites are relaunched every four to six years; a well-built site with a small yearly refresh can go longer.
A relaunch is a rebuild of an existing site: new design, new technology, the content and the URLs carried over. A redesign that only changes the look is the smaller version of the same thing – see the web design page.
Website relaunch costs
Often less than the original build, because the content and the structure already exist and the work is design, migration and technology. What moves the price: page count, how much content needs rewriting, integrations that have to be rebuilt, and how messy the old platform is to leave. The website costs page has the ranges for every format; a relaunch that turns into a shop or a web app is priced as one.
What to watch in a relaunch – the checklist
Before: a list of every URL Google has indexed and which ones bring traffic (Search Console), the current titles and descriptions, the analytics goals, every form and every integration, and the legal pages. During: a redirect map old → new for every URL, titles and metadata carried over or improved, images re-compressed, structured data and the sitemap rebuilt, tracking re-tested. After: the new sitemap submitted, the redirect map checked on the live site, rankings watched for four weeks. Every item on that list is something a relaunch has gone wrong on somewhere.
The project plan: phases and timeline
Week 1: audit and scope, fixed price. Week 2: design in your browser on the real content. Weeks 3–5: build on a preview URL, content migration, redirects prepared. Week 6: testing, the redirect map, the launch checklist, and the switch – ideally on a quiet weekday morning, never on a Friday. Four to eight weeks for most sites.
Avoiding ranking loss
The relaunch ranking dip that everyone fears comes from three avoidable mistakes: URLs that change without a redirect, titles and headings that lose the words people searched for, and content that is deleted because it looked old. We keep all three: every URL redirects, every page keeps or improves its title, and thin pages are merged into stronger ones rather than dropped. Done that way, we have relaunched sites without a measurable dip.
Leaving WordPress, Typo3 or Wix
WordPress with forty plugins, a Typo3 nobody dares to update, a Wix site that cannot be exported: we migrate the content to a lean, hand-built stack you own – faster, safer, no plugin roulette, no platform fee. The content comes with you; the technical debt does not.
Announcing the relaunch
A short note to your customers – on the old site in the last week, in your newsletter, on your Google Business Profile – saying what is new and that bookmarks still work. Keep it to three sentences; a relaunch is news for you, not for them. If you want a full new site instead, the website page is the starting point.
A relaunch includes
- UX, content and SEO audit
- New design in your existing brand
- Rebuild on a modern stack
- Complete redirect map
- Performance pass (Lighthouse 95+)
- Launch checklist and 4 weeks of monitoring
Frequently asked questions
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Will I lose my Google rankings?
- Not if it is done properly: redirects for every URL, matching titles and metadata, unchanged content where it works. We have relaunched sites without a measurable dip.
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Can I keep my content?
- Yes. Text, images and documents are migrated; the ones that no longer serve a purpose are consolidated into stronger pages rather than dropped.
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How long does a relaunch take?
- Typically four to eight weeks, depending on page count and how much of the content needs rewriting.
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What does a relaunch cost?
- That depends on page count and how much content has to be rewritten; you get a fixed price after the audit. A relaunch is often cheaper than the original site, because the content and the structure already exist.
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How often should a website be relaunched?
- Every four to six years for most company sites – or earlier when it costs you customers: slow on phones, an outdated look, a CMS nobody updates, or features the business now needs.
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Relaunch or a completely new website?
- A relaunch when the content and structure are worth keeping; a new site when the business, the audience or the offer has changed fundamentally. We tell you which on the first call.
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What happens to old links from other sites?
- They keep working: every old URL redirects permanently to its new home, so links from partners, directories and Google all land on the right page.